Developing Your Referral Strategy

In the Referral stage, you will create programs and materials that successfully grow your fan base by incentivizing existing listeners, fans, and customers to refer their friends to your music. Referral campaigns can be active or passive, one-way or two-way, and accomplished through materials or programs.

In this lesson, we'll examine the different categories of Referral campaigns. We'll also learn which types of Referral strategies work best and why.

Lesson Objectives

  • Understanding the difference between active and passive referrals
  • Understanding referral materials versus referral programs
  • Brainstorming your first Referral campaign and how you will offer it

This training comes with a comprehensive workbook to supplement the video lessons and other training elements. Please download yours by clicking the button below.