EP165: Direct Response vs Madison Ave Marketing for Music
Sometimes you just need to take things back to the basics! From changes in ad platforms and social media algorithms to marketing definitions, strategies, and CPC, CPM, CPA, and all the acronyms in between, it's easy to get bogged down!
On this episode of Creative Juice, Corrin and Jack zoom out and peel back the layers to talk about marketing your music at the highest level. We touch on the differences between direct response marketing and Madison Ave brand awareness marketing, how the music industry traditionally operates, and how musicians can tie these two marketing ideologies together in 2021!
If you're new to marketing your music or just need a refresher on the principles of marketing, this episode is packed with clarity and a few gulps of fresh air!