EP198: How As December Falls Sold Out Their UK Tour (Case Study)

As live music returns, how can artists stand out when hitting the road, market their shows, and get fans excited and activated to actually show up?

On this episode of Creative Juice, we’re joined by Ande Hunter, the guitarist of As December Falls and a Marketing Strategist and Specialist at our IndieX Agency, to discuss how his band just SOLD OUT a 16 date tour across the UK! Learn how As December Falls structured its touring efforts in 2021, how they drove a sense of excitement and urgency with their fans, and the smart digital marketing strategies they used to sell out every show on the tour supporting their new album!

Whether you’re planning one-off shows or full tours, the insights from this episode will help you plan a tour marketing strategy that gets your fans in the door! 


  • How to leverage your data when communicating with venues
  • What steps to take to maximize your tour marketing 
  • How to create content from each show to engage your fans
  • What risks and rewards exist when booking your own tour
  • How to setup ad campaigns, targeting, and creatives for selling tickets 
  • What to expect when selling tickets and getting fans in the door in 2022