EP217: What Musicians Need To Know About The TikTok Algorithm

Excited about the massive discovery opportunities TikTok offers musicians? From viral content to growing an engaged fan base, organic growth on TikTok can help you reach a whole new audience. But success on the platform isn't a clear-cut path! Where can you start?

In this episode of Creative Juice, Jack and Ed take a deep dive into how the TikTok algorithm works and what artists need to know to maximize their TikTok strategy! Learn the ins and outs of the TikTok algorithm straight from TikTok's internal documents, how to create content that is valuable to the platform, and the critical elements that you need in your TikTok videos.

If you've been thinking about using TikTok to find new fans but don't want to subject yourself to dancing and gimmicks, this episode and TikTok itself proves that you don't have to dance to crush it on the platform!


  • What TikTok's Algorithm Considers Valuable 
  • What 4 Goals TikTok is Trying To Accomplishing When Analyzing Your Content
  • How To Use Hashtags and Captions In Your Posts
  • Why Follower Count On TikTok Doesn't Matter (As Much You Think)
  • How To Garner Engagement on TikTok