EP284: Outmarketing Billboard Charting Artists and Bands

In a highly competitive music industry, it's crucial to stay one step ahead of the game. How? Let's talk about the marketing of Billboard charting artists...

In this episode of Creative Juice, Jack and Circa dive into invaluable lessons learned from a research round analyzing the marketing strategies of artists on the Billboard Hot 100 chart, from top to bottom! Learn our research methodology and how we audited various aspects such as advertising, sales, websites, e-commerce, and email marketing. Discover the missed opportunities of these charting artists and get actionable insights on how to build up your own marketing arsenal!

If you're looking to supercharge your music marketing and get fast, sustainable results, this episode is packed with practical tips for effective e-commerce systems, a robust digital infrastructure, and a strategic customer journey for your fans that can't be beaten!


  • Lessons Learned from Analyzing Marketing of Billboard Hot 100 Artists
  • How We Conduct Research and Audit Music Marketing at IndieX
  • How To Find Missed Opportunities and Build Up Your Marketing Arsenal
  • Why Sales, Infrastructure, and Fan To Customer Strategy Are The 3 Pillars of Effective Music Marketing
  • Why Most Artists Miss Unlocking an Additional 15% of Sales Revenue
  • What Stupid Simple Checkout Retargeting Techniques Can Do For You