EP286: Dollars, Percentages, and Why Artists Stay Poor

What's one make-or-break factor between profitable artists and struggling businesses? Pricing. Even thinking about price and the concept of sales makes some artists cringe, but it doesn't have to...

In this episode of Creative Juice, Jack and Circa dive deep into the realm of pricing strategies for artists and why raising the prices of your merch can be beneficial for you and your fans. Discover the profound connection between price and perceived value, as we draw valuable lessons from successful brands such as Supreme, Pokemon, Nipsey Hustle, and Wu-Tang Clan. Learn how these iconic names have mastered the art of selling and how you can apply their strategies to your own pricing approach.

If you want to unlock the true value of your merch for your business, this episode will empower you to think about your offers in a totally new light!


  • Why Artists Struggle With Charging Money For Music and Merch
  • The Pros and Cons of Price Adjustments
  • What You Can Learn from Supreme, Pokemon, Nipsey Hustle, and Wu-Tang Clan
  • How To Confidently Raise Your Prices By Adding Value
  • What Low Pricing Does To Perceived Value of Your Brand
  • PLUS: Use Our Simple Value-Add Checklist In Your Online Store Today


Taylor Bradshaw: Breakout Indie Award Winner

Meet Taylor Bradshaw, the recipient of our prestigious Breakout Indie Award. Taylor's musical journey is nothing short of inspiring. He burst onto the scene with his alt-rock debut album "Twine" and embarked on a DIY tour in 2020. However, the global shutdown led him to reinvent his sound into indie folk-pop, and his acoustic rendition of "Laura" went viral, captivating audiences worldwide.

What truly sets Taylor apart is his unwavering dedication to his fans. He actively engages his online community, allowing them to choose songs for his EP, "The Man I'd Rather Be," which he penned during a solitary retreat in an upstate NY cabin. This fan-centric approach continued with "Escape Into the Evergreen," a five-day virtual immersion into his creative process.

Taylor Bradshaw embodies the spirit of a Breakout Indie. He's driven, eager to learn, and has experienced substantial growth in a short period. Taylor's journey is an inspiration to us all, demonstrating the incredible potential that can be unlocked when dedication meets innovation.

Congratulations, Taylor, on this well-deserved recognition as a Breakout Indie. Your path to success is a beacon of motivation for the entire indie community. We can't wait to see where your boundless creativity takes you next! ๐ŸŒŸ๐ŸŽถ

๐Ÿ†๐™๐™–๐™ฎ๐™ก๐™ค๐™ง'๐™จ ๐™„๐™ฃ๐™™๐™ž๐™š๐˜ผ๐™ฌ๐™–๐™ง๐™™๐™จ ๐™ฅ๐™ง๐™ž๐™ฏ๐™š ๐™ฅ๐™–๐™˜๐™ ๐™–๐™œ๐™š ๐™ž๐™ฃ๐™˜๐™ก๐™ช๐™™๐™š๐™จ๐Ÿ†:

โšก๏ธPersonalized IndieAwards Trophy

โšก๏ธFeature in our newsletter and socials

โšก๏ธSpecial profile badges within our community

โšก๏ธMusic feature in an episode of the Creative Juice Podcast

โšก๏ธTwo consults with our IndieX Account Strategists
โšก๏ธFrom our friends at Disc Maker: 300 full-color CDs in 4-panel Eco-Wallets with poly wrap and UPC code ($651 value)

โšก๏ธ$1000 AD BUDGET

๐‰๐จ๐ข๐ง ๐ˆ๐ง๐๐ข๐ž๐๐ซ๐จ ๐ญ๐จ๐๐š๐ฒ ๐ญ๐จ ๐ฃ๐จ๐ข๐ง ๐ญ๐ก๐ž ๐ซ๐š๐ง๐ค๐ฌ ๐จ๐Ÿ ๐“๐š๐ฒ๐ฅ๐จ๐ซ ๐๐ซ๐š๐๐ฌ๐ก๐š๐ฐ ๐š๐ง๐ ๐›๐ž ๐ž๐ฅ๐ข๐ ๐ข๐›๐ฅ๐ž ๐Ÿ๐จ๐ซ ๐จ๐ฎ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’ ๐ˆ๐ง๐๐ข๐ž๐€๐ฐ๐š๐ซ๐๐ฌ!