EP287: The Complete Guide to Music Marketing in 2023

Navigating the dynamic world of music marketing can be a challenge for artists, with new tools, strategies, and tactics being pushed on you every single day...

So in this episode of Creative Juice, Jack and Circa unveil a roadmap of what's working now when it comes to music marketing strategy for artists across the spectrum! Discover where your focus should be depending on your current stage, artist-friendly content creation strategies, organic and paid social media strategy, and campaigns fan-funded growth and monetization!

Just starting out? We've got you covered. Already have fans and music to release? We'll guide you on capitalizing on that. Need to grow and scale your music business? This episode covers the strategies that you need to take your music career to the next level!


  • What Strategies Work Best for Different Stages of Artist Growth
  • Where to Focus Your Content Creation Efforts for Maximum Impact
  • How to Balance Organic and Paid Social Media Strategies
  • Why Fan-Funded Growth Can Be a Game-Changer for Your Career
  • How to Build Effective Monetization Vehicles in Your Music Career
  • Why Increasing Fan Lifetime Value is Crucial and How to Achieve It


Major Moment: Indie Cheerleader Award Winner

This week we're spotlighting Andrey Borzykin, the embodiment of the Indie Cheerleader Award. As the driving force behind the band Major Moment, he's not only a musical talent but a true cheerleader for the indie community!

Indie Cheerleaders like Andrey are the heart and soul of our community. They embrace the spirit of collaboration over competition, always willing to lend a hand and lift others up.

Major Moment, the Boston-based hard rock and alt.metal sensation, doesn't just create music; they craft powerful and cinematic rock soundscapes that leave audiences in awe. Their music integrates heavy guitar riffs, multi-layered synths, and melodic vocals to create a one-of-a-kind experience.

But Andrey's impact goes beyond the stage. He's always ready to help fellow indies through their challenges, providing guidance and support when it's needed most. His encouragement and uplifting spirit have been a driving force in our community, fostering an environment of positivity and camaraderie.

And when it comes to celebrating the wins of others, Andrey does it with genuine excitement and enthusiasm. He knows that a success for one indie is a success for all, and his genuine joy for others' achievements is infectious.

Major Moment's journey, from their debut EP "one small stEP" to winning "Best Rock Album of the Year" at the 2019 IMEA Awards, is a testament to their dedication and hard work. They've claimed the attention of music fans, media, and industry professionals worldwide. Nominated for multiple awards and recognized for their exceptional talent, Major Moment and Andrey are shining stars in the indie music galaxy.

Andrey Borzykin is a true Indie Cheerleader. He reminds us that success in the indie world is not a solo actโ€”it's a harmonious ensemble, where each member uplifts the others!

๐Ÿ†Major Moment'๐™จ ๐™„๐™ฃ๐™™๐™ž๐™š๐˜ผ๐™ฌ๐™–๐™ง๐™™๐™จ ๐™ฅ๐™ง๐™ž๐™ฏ๐™š ๐™ฅ๐™–๐™˜๐™ ๐™–๐™œ๐™š ๐™ž๐™ฃ๐™˜๐™ก๐™ช๐™™๐™š๐™จ๐Ÿ†:

โšก๏ธPersonalized IndieAwards Trophy

โšก๏ธFeature in our newsletter and socials

โšก๏ธSpecial profile badges within our community

โšก๏ธMusic feature in an episode of the Creative Juice Podcast
โšก๏ธTwo consults with our IndieX Account Strategists

โšก๏ธ$500 AD BUDGET

๐‰๐จ๐ข๐ง ๐ˆ๐ง๐๐ข๐ž๐๐ซ๐จ ๐ญ๐จ๐๐š๐ฒ ๐ญ๐จ ๐ฃ๐จ๐ข๐ง ๐ญ๐ก๐ž ๐ซ๐š๐ง๐ค๐ฌ ๐จ๐Ÿ Major Moment ๐š๐ง๐ ๐›๐ž ๐ž๐ฅ๐ข๐ ๐ข๐›๐ฅ๐ž ๐Ÿ๐จ๐ซ ๐จ๐ฎ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’ ๐ˆ๐ง๐๐ข๐ž๐€๐ฐ๐š๐ซ๐๐ฌ!