EP288: How Black Eyed Peas Collaborated To Find New Fans w/ Rachel Strassberger

In the mainstream music industry, music collabs are common, but often a hit-or-miss marketing strategy...It's rare to hear about the inner workings of a successful collaboration straight from the source. That's not the case for Black Eyed Peas...

In this special episode of Creative Juice, we're joined by Rachel Strassberger from Black Eyed Peas management team who gives us the inside scoop on their collaborations with other massive artists like Shakira and David Guetta when rolling out the group's last two albums, TRANSLATION and ELEVATION! Learn from Rachel's valuable insights into the process of working with other artists and their teams, marketing the albums, and tapping into the power of the Black Eyed Peas fan club!

If you're an artist or manager looking to leverage collaborations and grow your fan base in new markets, this episode is packed with practical advice and insights directly from one of the biggest groups in the world!


  • What The Ins and Outs of Black Eyed Peas' Collaboration Process Looked Like
  • How To Effectively Market An Album Featuring Various Artists
  • The Role of Fan Clubs in Promoting New Music
  • What Advice Managers Can Learn From The Highest Levels of Artist Collaboration
  • Why It's Critical To Arm Your Team With Top Notch Content


Corey Lewin: Indie of The Year

Get ready to applaud, because Corey Lewin has claimed the pinnacle of indie successโ€”the Indie of The Year award! ๐ŸŽ‰

Corey, a Connecticut-based singer-songwriter, is a master of blending folk, pop, and rock styles with lyricism that goes straight to the heart. His journey to this moment is a testament to the dedication and perseverance that define an Indie of The Year.

Corey has released three EPs, along with numerous singles, each one a testament to his observational, heartfelt, and introspective lyricism. His music has resonated far and wideโ€”even being featured over a dozen times on network television!

But it's not just about the spotlight; it's about the journey. Corey has graced New England stages and some of New York's most renowned venues, including Rockwood Music Hall, The Bitter End, and Pianos, leaving audiences spellbound with his melodies.

Indie of The Year is a title reserved for those who exemplify steady growth, unwavering support for their fellow indies, and a commitment to building their dream careers, brick by brick. Corey embodies all of these attributes and more.

His journey is a shining example of what it means to be an indie artist: to dream, to persist, to support, and to achieve. Corey Lewin is not just a musician; he's an inspiration to us all.

Join us in celebrating Corey's well-deserved title as Indie of The Year, and let his story remind you that with dedication and passion, any dream is within reach. ๐ŸŽถ๐ŸŒŸ

๐Ÿ†Corey Lewin'๐™จ ๐™„๐™ฃ๐™™๐™ž๐™š๐˜ผ๐™ฌ๐™–๐™ง๐™™๐™จ ๐™ฅ๐™ง๐™ž๐™ฏ๐™š ๐™ฅ๐™–๐™˜๐™ ๐™–๐™œ๐™š ๐™ž๐™ฃ๐™˜๐™ก๐™ช๐™™๐™š๐™จ๐Ÿ†:

โšก๏ธPersonalized IndieAwards Trophy

โšก๏ธFeature in our newsletter and socials

โšก๏ธSpecial profile badges within our community

โšก๏ธMusic feature in an episode of the Creative Juice Podcast

โšก๏ธFrom our friends at Disc Maker: 300 full-color CDs in 4-panel Eco-Wallets
โšก๏ธTwo consults with our IndieX Account Strategists

โšก๏ธ$1000 AD BUDGET

๐‰๐จ๐ข๐ง ๐ˆ๐ง๐๐ข๐ž๐๐ซ๐จ ๐ญ๐จ๐๐š๐ฒ ๐ญ๐จ ๐ฃ๐จ๐ข๐ง ๐ญ๐ก๐ž ๐ซ๐š๐ง๐ค๐ฌ ๐จ๐Ÿ Corey Lewin ๐š๐ง๐ ๐›๐ž ๐ž๐ฅ๐ข๐ ๐ข๐›๐ฅ๐ž ๐Ÿ๐จ๐ซ ๐จ๐ฎ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’ ๐ˆ๐ง๐๐ข๐ž๐€๐ฐ๐š๐ซ๐๐ฌ!