EP289: 2 Music Marketing Truths and A Lie

In a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction?

In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role of e-commerce in the music industry, and the myth of Spotify growth and profitability through paid traffic.

If you're looking to make informed, strategic decisions about your music career, this episode is packed with truth and avoid the pitfalls of bad, overhyped marketing tactics!


  • When And Why Artists Need To Shift Focus From Audience Growth To Revenue Generation
  • Why E-commerce Is Underrated By The Mainstream Music Industry
  • How To Tackle Monetization With Unique Offers Like Custom Songs And House Concerts
  • What Artists Can Learn From Insane Clown Posse And George Lucas
  • Why Spotify Growth And Profitability Through Paid Traffic Is A Myth


Sam Buckingham: Tour Titan

Sam Buckingham's potent new album DEAR JOHN debuted at #2 on the AIR independent album charts.

The album saw Buckingham on an impressive tour run throughout 2022, with 27 dates on her sell-out DEAR JOHN tour, and a jam-packed 7 weeks on

The Festival of Small Halls summer tour.Adding to that, Buckingham has recently toured alongside tour alongside Kate Miller-Heidke, Paul Kelly, Tim Freedman and Ben Lee and appeared at Queenscliff and Woodford Folk Festivals. 2023 sees the DEAR JOHN tour continue, with Buckingham recently completing a NSW/QLD/ACT run of sell out shows.

More dates across NSW, QLD, ACT, TAS, WA and SA are still to be announced.โ€œIconicโ€ - Kia Handley (ABC).

๐Ÿ†Sam Buckingham'๐™จ ๐™„๐™ฃ๐™™๐™ž๐™š๐˜ผ๐™ฌ๐™–๐™ง๐™™๐™จ ๐™ฅ๐™ง๐™ž๐™ฏ๐™š ๐™ฅ๐™–๐™˜๐™ ๐™–๐™œ๐™š ๐™ž๐™ฃ๐™˜๐™ก๐™ช๐™™๐™š๐™จ๐Ÿ†:

โšก๏ธPersonalized IndieAwards Trophy

โšก๏ธFeature in our newsletter and socials

โšก๏ธSpecial profile badges within our community

โšก๏ธMusic feature in an episode of the Creative Juice Podcast

โšก๏ธFrom our friends at Disc Maker: 300 full-color CDs in 4-panel Eco-Wallets
โšก๏ธTwo consults with our IndieX Account Strategists

โšก๏ธ$500 AD BUDGET

๐‰๐จ๐ข๐ง ๐ˆ๐ง๐๐ข๐ž๐๐ซ๐จ ๐ญ๐จ๐๐š๐ฒ ๐ญ๐จ ๐ฃ๐จ๐ข๐ง ๐ญ๐ก๐ž ๐ซ๐š๐ง๐ค๐ฌ ๐จ๐Ÿ Sam Buckingham ๐š๐ง๐ ๐›๐ž ๐ž๐ฅ๐ข๐ ๐ข๐›๐ฅ๐ž ๐Ÿ๐จ๐ซ ๐จ๐ฎ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’ ๐ˆ๐ง๐๐ข๐ž๐€๐ฐ๐š๐ซ๐๐ฌ!