EP291: Bullying The Music Industry About Email Marketing

Email marketing is a powerful tool for talking to your fans, but it's easy to get sucked into bad practices. But not if you know how to spot them...

In this episode of Creative Juice, we diving deep into our email inbox, examining emails from major artists like Ariana Grande, Nicki Minaj, Taylor Swift, and more to bring you the best (and worst) practices in the industry! Learn from the good, the bad, and the downright scary so that you can use these real-world examples to refine your own email strategy.

If you're ready to stop making common industry email marketing mistakes and start leveraging email to its fullest, this episode will show you how to engage your fans effectively, drive sales strategically, and tell compelling stories that keep your list engaged!


  • How HTML Is Killing Your Emails
  • Missed Opportunities Around Holidays For Sales And How To Seize Them
  • Why Major Artists Never Nail The Right Frequency In Their Email Marketing
  • Storytelling Techniques To Better Nurture Your Fans
  • Why Using Email As A Channel For Teasers Is A Misstep Many Artists Make


Amanda Duncan: Merch Maniac

I make feel-good music that I perform at riotous live shows to leave you feeling like you can take over the world. After music, my second biggest passion is seeing people succeed at the things they set out to do. S

eriously. Like, almost as pumped as performing. I want everyone to feel like they can live a creative, happy life. Iโ€™m a craft nerd, tech geek, and devout DIYer.

My addiction to the creative process has led me to make my own dresses for performances, design my website, lovingly rot in front of my computer engineering my own records and editing/animating my music videos, or making custom merch via Shrinky Dinks and polymer clay.

๐Ÿ†Amanda Duncan'๐™จ ๐™„๐™ฃ๐™™๐™ž๐™š๐˜ผ๐™ฌ๐™–๐™ง๐™™๐™จ ๐™ฅ๐™ง๐™ž๐™ฏ๐™š ๐™ฅ๐™–๐™˜๐™ ๐™–๐™œ๐™š ๐™ž๐™ฃ๐™˜๐™ก๐™ช๐™™๐™š๐™จ๐Ÿ†:

โšก๏ธPersonalized IndieAwards Trophy

โšก๏ธFeature in our newsletter and socials

โšก๏ธSpecial profile badges within our community

โšก๏ธMusic feature in an episode of the Creative Juice Podcast

โšก๏ธTwo consults with our IndieX Account Strategists

โšก๏ธ$500 AD BUDGET

๐‰๐จ๐ข๐ง ๐ˆ๐ง๐๐ข๐ž๐๐ซ๐จ ๐ญ๐จ๐๐š๐ฒ ๐ญ๐จ ๐ฃ๐จ๐ข๐ง ๐ญ๐ก๐ž ๐ซ๐š๐ง๐ค๐ฌ ๐จ๐Ÿ Amanda Duncan ๐š๐ง๐ ๐›๐ž ๐ž๐ฅ๐ข๐ ๐ข๐›๐ฅ๐ž ๐Ÿ๐จ๐ซ ๐จ๐ฎ๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’ ๐ˆ๐ง๐๐ข๐ž๐€๐ฐ๐š๐ซ๐๐ฌ!