EP193: How Artists Can Prepare for Black Friday 2021!

Black Friday and Cyber Monday are the biggest shopping days throughout the year and more often than not, musicians miss a huge opportunity to claim some of the holiday market share

So on this episode of Creative Juice, we look back at Black Friday 2020 to help artists prepare for Black Friday 2021! With less than a month until the official shopping day kicks off and holiday sales starting earlier than ever, learn how to start early with your marketing, create irresistible offers for your fans, and how to plan out your holiday sales timeline.

Whether you've participated in Black Friday sales before or this is your first sales promo rodeo, this episode covers why you can't miss out this year and how to prepare a successful campaign from start to finish!


  • What marketing assets you'll need for a Black Friday Cyber Monday sale
  • How to add value to your BFCM offer
  • What you can learn from your fans about your products and offer strategy
  • Why Black Friday is no longer just ONE day
  • What to do with your membership site during holiday sales
  • Where #GivingTuesday plays a role for artists