EP210: What Being On The Road Can Teach Artists About Marketing

It's common that the practices of building an audience online and growing your fan base by touring get pitted against each other like dueling rivals. However, the truth is that these music career levers work together more than you might realize...

In this episode of Creative Juice, Jack and Ed do a retrospective as Ed returns home from The 502s recent tour to unpack the lessons tour life can teach artists about music marketing! Learn how being on tour solidifies your fan relationships built online, how to get the best viral social content out of your shows, and how to avoid the misconceptions musicians make about communicating with their fans!

Whether you focus your energy 100% on meeting fans on the road, 100% online, or somewhere in between, if you have any live shows planned for the rest of this year this episode is a MUST listen if you want to connect with your fans!

DISCOVER:

  • How to Meet Your Fans Online and Then Meet Them On The Road
  • What Your Online Presence To Your Fans Experience of Your Live Music
  • Why Artists Shouldn't Worry About Scaling Fan Communication
  • How To Tap Into User-Generated Tour Content and Go Viral
  • Why You Should Tease Your Tour Merch Before You Go
  • What You Can Learn About Marketing From Your Fans' Tribal Language

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

EP191: How To Be A Musician and a Human on Social Media

EP198: How As December Falls Sold Out Their UK Tour (Case Study)

Looking to expand your team or bring on an agency in 2022? Apply to work with IndieX!