EP240: How To Plan An Epic In-Person Release Event w/ Casey Cavaliere of The Wonder Years

When it comes to releasing new music, the options for marketing and promotion are endless, especially online. But some of the most impactful tools in an artist's arsenal are in-person experiences!

In this episode of Creative Juice, we're joined by Casey Cavaliere of The Wonder Years to discuss how to create unforgettable in-person experiences for your fans! Discover how The Wonder Years took over a theater, a boutique shop, a record store, and a restaurant around the release of "The Hum Goes On Forever", the logistics that go into planning a multi-phase event, and how to borrow inspiration from other industries!

Whether it's a small gathering of close friends or a full-blown block party, in-person release events allow you to connect with your fans in the most memorable ways. If you're looking to put on an unforgettable release event, this episode is a must-listen!


  • What The Wonder Years Pulled Off For Their Album Release Spectacular
  • How To Create Special Moments For Your Fans Based on Their Interests
  • What 3 Pillars Allow You To Build Epic Live Experiences
  • What Casey Learned from Playing 4 Shows in 4 Cities in 24 Hours
  • Why Being Agile Is Critical Leading Up To Your Events
  • How To Plan Ahead and Focus On Logistics
  • What Other Industries Outside of Music Can Teach You About Event Marketing