Music marketing and business for independent musicians

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Jack McCarthy

Author Archives: Jack McCarthy

EP170: Auctions, Scarcity, and Selling Your Music

Join us as we discuss the core sales concepts of scarcity, exclusivity, urgency and dive into the topic of auctions, digital products, and even NFTs!

EP169: I’m Burned Out In My Music Career, Now What?

Join us as we go deep into talking about music career burnout, sharing our own burnout experiences and insights from creatives at IndieX agency as well!

EP168: Back To Basics: The Temperature of Your Fan Base

Join the hosts of Creative Juice and go back to basics to discuss the various temperatures of fans in your audience and how that will inform your marketing!

EP167: Shiny Object Syndrome and Your Artist Brand

Join us as we discuss shiny object syndrome and how artists can break through the anxiety of needing to be everywhere and create content for every platform.

EP166: The Evolution of Sync Licensing with Mark Eckert

Join us as we discuss the evolution of sync licensing with our special guest, Mark Eckert, a producer, drummer, and owner of licensing company THATPITCH!

EP165: Direct Response vs Madison Ave Marketing for Music

Join us as we discuss direct response marketing and Madison Ave brand awareness marketing and how musicians can tie these ideologies together in 2021!

EP164: Tough Conversations with Difficult People In The Music Business

Join us as we break from marketing talk to discuss artist team building, tough conversations, and working with difficult people!

EP163: Backplanning Your Music Marketing For a Successful 2021

Join us for the first Creative Juice of 2021 as we run down the process of backplanning your music marketing from epic goals, marketing KPIs, ad campaign objectives!

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