The Basics

This training comes with a spreadsheet template to assist you in optimizing your fan pages and keeping track of your branding across multiple social media platforms. Click below to make a copy of the spreadsheet and use it throughout the training:

Welcome to the basics!

Here’s what we’ll cover throughout the lessons in this module: 

  • Where your social media profiles fit into your Buddy system and how to use social media to attract new fans and repel non-fans
  • The elements of your social media profiles, how people view them, and how to approach them
  • Understanding platform analytics and how we can use them to improve our social media strategy